Inclusive fintech

ORB

A mobile cash-transfer concept designed for simple payments between contacts.

Engagement: Mobile · Design
Capabilities: Mobile product · Fintech UX · Interaction design · Inclusive design

The assignment

From operational problem to working product.

ORB is a mobile payments concept aimed at a broad South African audience, including people underserved by conventional banking, for whom most financial products feel like they were designed for someone else.

Challenge

Moving money had to feel understandable and safe for first-time users without patronising experienced ones. Every conventional banking metaphor that assumed prior knowledge was a barrier to the people the product most wanted to reach.

Approach

We centred the mobile experience on what everyone already understands: their contacts. Sending money is an action on a person, not an account number. Plain-language actions and a restrained account view keep balances and transfers easy to follow at every literacy level.

Outcome

ORB became a focused mobile product for sending money between contacts, designed from the ground up to serve banked and unbanked users with the same interface.

What we delivered